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Social Contribution Activities in the Disaster–stricken Areas (CSR Highlight 2012)

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Besides making use of its specialized knowledge and networks and drawing on the overall strengths of the Mizuho Group to promote recovery from the Great East Japan Earthquake disaster, Mizuho is also contributing by providing employee volunteers and saplings, organizing financial education programs in the disaster–stricken areas, and engaging in other social contribution activities in a sustained manner.

Supporting the Recovery from the Great East Japan Earthquake

Mizuho Forest Project

To reforest coastal land in Iwaki City, Fukushima Prefecture, Mizuho entered into an agreement with Fukushima Prefecture, Iwaki City, and coastal forest owners. Based on the agreement, in April 2013, Mizuho began implementing the "Mizuho Forest Project," which entails the planting and maintenance of trees in a portion of the coastal disaster prevention forest area, to be named the "Mizuho Forest."

The project is being implemented in the "Shinmaiko Coastal Forest," a coastal disaster prevention forest extending approximately seven kilometers on a north-south axis along Iwaki City's Pacific Ocean coastline. While tree planting to create the forest is said to have been begun by the lords of the Iwaki Taira district during Japan's Edo era, the forest was devastated by the tsunami that followed the Great East Japan Earthquake disaster in March 2011. Besides alleviating the damage caused by tsunamis, coastal disaster prevention forests help protect residences and farmland from flying sand and wind damage, so reestablishing such forests is an essential preliminary measure toward enabling people to live and resume farming activities along the coast.

Of the approximately 70 hectares covered by the Shinmaiko Coastal Forest, Mizuho has designated 2.27 hectares as the Mizuho Forest. After the completion of Fukushima's embankment construction project and other site preparation measures, plans call for planting approximately 10,000 trees per hectare of the Mizuho Forest during a roughly 1.5 year period beginning from October 2014. A total of 23,000 Japanese black pine tree saplings are to be planted. During the three years from April 2016, Mizuho will undertake forest maintenance operations, including weeding, fertilization, and supplementary planting activities. Mizuho employee volunteers will be dispatched to carry out these operations in collaboration with local organizations.

Photo:Ceremony to finalize the agreement

Ceremony to finalize the agreement

Photo:Site at which plans call for undertaking tree planting activities

Site at which plans call for undertaking tree planting activities

Financial Education in the Disaster–stricken Areas

Aiming to promote the diffusion of financial education that "fosters children's capacity to live," Mizuho has chosen to emphasize support for financial education within its CSR programs and began moving ahead with related initiatives in 2005.

Since fiscal 2006, we have collaborated with Tokyo Gakugei University to establish a joint research project on financial education. Combining expertise from both sides, we are working to develop practical teaching tools and broaden the adoption of financial education. Making use of the results of these efforts, we are collaborating with respect to educational support activities in the disaster-stricken areas.

On June 22, 2012, Mizuho participated in the Career Challenge Day program held at Ofunato City in Iwate Prefecture for all that city's second-year middle school students. In place of workplace experience programs that have been difficult to implement since the earthquake disaster, the program was designed to provide opportunities to learn about different kinds of work, and 21 companies and other organizations based in Iwate Prefecture and elsewhere took part. After a lecture presented by a Mizuho employee that explained flows of money and the role of banks within society, the employee discussed the nature of bank–related work, the rewards of such work, and other topics in response to interview questions posed by students.

Participating students made such comments as

  • "I think it's important to be of use to other people, and I want to do many things that benefit people in the future."
  • "I was reminded about the importance of ‘trust.’"
  • "From now on, I want to do my best to study for the future."
  • "I was thinking that I might want to seek a job at a bank in the future."

Photo:The lecture portion of the Career Challenge Day program

The lecture portion of the Career Challenge Day program

In addition, on February 4, 2013, Mizuho participated in the "Collaborative Career Practical Education Forum—Make Iwate Dynamic a Decade from Now!" program. The forum positioned a directly linked network of schools, companies, associations, and other entities as "an asset of Iwate" and was organized with the objective of building a platform for sustained practical career education programs tailored to the circumstances of individual schools. Mizuho distributed financial education textbooks and DVDs developed by the joint research project with Tokyo Gakugei University and explained how they should be used.

Employee Voices

Photo:Toshiaki Nakao Manager, CSR Promotion Department, Corporate Communications Division, Mizuho Financial Group

Toshiaki Nakao
Manager, CSR Promotion Department,
Corporate Communications Division, Mizuho Financial Group

When presenting information about careers, we did not merely explain the nature of work tasks but went deeper into topics related to the difficulties and rewards of jobs, and I have a feeling that we spurred the children to think more about the meaning of work and what kind of work they want to do in the future. Going forward, I would like to continue participating in educational support activities in the disaster–stricken areas so that I can contribute to children's education.

Cooperating in the Provision of Information to Evacuees

To cooperate in the provision of information to disaster victims who have left Miyagi and Fukushima prefectures and taken refuge elsewhere, MHBK has obtained pamphlets and other materials issued by Miyagi and Fukushima prefectures on such subjects as post–earthquake reconstruction and revitalization efforts and is making them available at each of its offices and branches throughout Japan.

Photo:Pamphlets that provide information on post-earthquake reconstruction and revitalization efforts

Pamphlets that provide information on post–earthquake reconstruction and revitalization efforts

Branches (Japan)

Branches (International)

Integrated Report

CSR Management

Fostering Industries with the Aim of Generating Business Opportunities

Corporate Information

Group Companies

Mizuho's Brand Strategy

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