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Social Contribution Activities

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Supporting Disaster–Stricken Areas through Social Contribution Activities

Applying resources found throughout the Group, Mizuho has undertaken various initiatives, including the sending of employee volunteers and relief goods, to support the recovery of disaster–stricken areas.

Described below are key points among MHFG's fiscal 2011 disaster–relief activities.

Volunteer Activities in Disaster–Stricken Areas

Working in cooperation with partners including members of the Fuyo–Group Social Contribution Network, the Tokyo Metropolitan Government, and the Tokyo Council of Social Welfare, Mizuho has sent employee volunteers to provide assistance in disaster–stricken areas. Volunteers are recruited by encouraging employees to sign up and by supporting participation through measures like the provision of volunteer leave. In fiscal 2011, more volunteers than expected stepped forward and a total of 222 employees participated in volunteer activities. These employees assisted disaster–stricken communities through activities like clearing mud from gutters, cleaning beaches, and preparing meals.

Data on Fiscal 2011 Volunteer Activities
Date of Event
(Days/Number of Trips)
Number* Area of Activities Activities
Jun to Jul 2011
(4 nights/5 days x 5 trips)
50 volunteers Shichigahama Town, Miyagi–gun, Miyagi Prefecture Volunteers from four companies cleared mud from gutters, cleaned beaches, and assisted individual households with their specific needs.
Jun to Jul 2011
(6 nights/7 days x 5 trips)
92 volunteers Rikuzentakata City, Iwate Prefecture
Kesennuma City, Miyagi Prefecture
Participated in volunteer activities sponsored by the Tokyo Metropolitan Government and the Tokyo Council of Social Welfare. Volunteers removed debris, cleaned and straightened up the insides of homes, and prepared meals.
Oct to Dec 2011
(3 nights/4 days x 8 trips)
80 volunteers Shichigahama Town, Miyagi–gun, Miyagi Prefecture Volunteers from three companies cleared mud from gutters, cleaned beaches, and assisted individual households with their specific needs.
  • *Number of Mizuho employee volunteers

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Volunteer Activities at Disaster–stricken Areas

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Group Photo

Regarding their volunteer experiences, employees said that the activities made it possible to give form to their desires to help, that there are some things that only volunteers can do, and that these activities should be continued.

Voice of Mizuho Employee Volunteers

  • What an individual can do is very limited, but, at the same time, I think that if many people come together and carry out volunteer activities over the long term, recovery will absolutely be possible.
  • Until now, I had never felt any strong connection between myself and volunteering. What I now know, though, is that there is nothing at all special about volunteering and that it is just ordinary people like me doing what they can. From my experience, I also feel it is necessary for activities to build on one another by having many people participate in an ongoing fashion.
  • In working with volunteers from other companies and Mizuho, I got the unexpected benefit of learning about teamwork and how to manage organizations. I feel that what volunteers received through their experience outweighed what they did for others.

In fiscal 2012, Mizuho is continuing to support recoveries in disaster–stricken areas by recruiting, and supporting the efforts of, employee volunteers.

Mizuho Picture Book Project

In the aftermath of 2011's disasters, Mizuho, looking for volunteer activities in which employees could participate, initiated a project in which employees would send books, with their own personal messages, to children who were victims of the disasters.

Through this project, about 12,000 books had been sent to kindergarten, primary, and middle school students in Iwate, Miyagi, and Fukushima Prefectures as of March 31, 2012.

Children who have received books have responded with comments like, "When I'm reading, I can get into the story and forget about my worries," "Receiving so many messages of support has been really uplifting," and "We will keep these books in our library and class bookshelves where we will treasure them."

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Contributing children's books

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Letters of thanks received from students at schools that received picture books

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Mizuho Picture Book Project logo designed by Mariko Kobayashi of the Tokyo University of the Arts

Letters of Thanks Received from Children

  • Thanked you for sending so many books.
    The places damaged by the disasters on March 11 have now mostly been fixed. The little bit of damage on my house has been fixed, too.
    When the earthquake struck, I was surprised by how strong the shaking was. Now, I don't play much outside. I mostly play inside and read all the books we received. There are interesting books and when I read them I forget about everything else. I have learned a lot by reading many books. I now know it is important to read books. Thank you very much.
    Now, my life is back to normal. I read books even when I'm at home. I think I'll continue to enjoy reading them. (Primary school boy)
  • Thank you very much for sending us so many books.
    The library at my school doesn't have many books, so I was very happy that we received them. After the earthquake, the gym was turned into an evacuation facility, and radiation has made it impossible for us to participate in club activities like we did before. Life has become difficult in many ways. All of the messages of support we received lifted my spirits by showing just how many people are supporting us.
    We will keep the books we received in the library and on class bookshelves, where we will take good care of them. We will continue to do our best to recover from the disasters. (Middle school student and library committee leader)

Mizuho will continue with its efforts to support children living in disaster–stricken areas through its Picture Book Project, and in other ways, as well.

Initiatives in Support of Children

In April 2011, MHSC presented school supplies, clothing, and other items donated by employees to children in Onagawa Town, Miyagi Prefecture.

With that connection serving as the impetus, MHSC proceeded to collect donated items to be sold at a charity bazaar to benefit children. Donations were collected from branches throughout Japan and presented to primary schools in Higashi Matsushima City, Miyagi Prefecture in August 2011. Bazaar proceeds, totaling 130,000 yen, were donated to the four Matsushima City primary schools that suffered the greatest damage from last year's tsunami.

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Items donated by employees

Exhibit and sales of products from disaster–stricken areas

In August 2011, Mizuho held the "Support Eastern Japan" market, which featured exhibits and sales of products from disaster–stricken areas, hula performances, and other attractions, for employees and their families and friends. Approximately 80 employees volunteered to handle operations for this two–day event, which attracted around 2,600 visitors.

Vendors and performers said they were thankful not only for the opportunity to sell their wares and give performances but also for the chance to come together with and be encouraged by many people.

Mizuho contributed approximately 1.5 million yen (raised from event attendance) to organizations providing emotional support to disaster victims.

Mizuho will continue with its efforts to support disaster–stricken areas and help them recover as quickly as possible from the impacts of the 2011 disasters.

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The "Support Eastern Japan" market

Branches (Japan)

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Integrated Report

CSR Management

Fostering Industries with the Aim of Generating Business Opportunities

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Mizuho's Brand Strategy

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