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Given "Award for promoting Barrier Free" by the Minister of Land, Infrastructure, Transport and Tourism for Distinguished Efforts to Promote BarrierFree Environments

Since 2005, MHBK has been promoting its "Heartful Project" as an initiative aiming to use barrier–free concepts and Universal Design Principles to create banking facilities that can be used with ease by anyone regardless of age, gender, or disability. Through this project, we are working to eliminate factors that inconvenience or dissatisfy customers on three fronts — Facility–related initiatives covering branches, facilities, equipment, etc., service–related initiatives covering customer forms and documentation, Internet content, etc., and psychological initiatives involving education and training to improve customer receiving skills, etc..

Our all–encompassing, ongoing efforts to make branches easier to use based on customer input gained formal recognition in January 2011, when MHBK became the first financial institution to be given the "Award for Promoting Barrier–Free" by the Minister of Land, Infrastructure, Transport and Tourism. This award was established in 2007 for the purpose of recognizing individuals or groups that have made outstanding contributions to the promotion of barrier–free concepts in areas overseen by the Ministry of Land, Infrastructure, Transport and Tourism, and to encourage the broad adoption of the excellent barrier–free approaches taken by prize winners.

Mizuho will continue to be a leader in introducing barrier–free concepts and Universal Design Principles and will contribute to the realization of a vibrant society by supporting customers and others working to do the same.


Award ceremony at the Ministry of Land, Infrastructure, Transport and Tourism

Child–Rearing Support Campaign

From November 1, 2010 through March 31, 2011, MHBK implemented its "Child–Rearing Support Campaign" at its Tokyo branches. We did this in collaboration with the Tokyo Metropolitan Government, which is promoting the creation of environments that are helpful for those raising children, and with "Kosodate Oen Tokyo Kaigi" (Tokyo Conference for Child–rearing Support) to encourage customers with children to feel comfortable in using our banking facilities.

During the campaign, branch lobby personnel actively welcomed customers with children to make them feel at home. Customers were given "Hello Kitty" origami and pocket tissue packs, and picture books were made available for children to look at while waiting. We also took steps like creating priority lanes in ATM facilities and "Kids' Corners" at some branches. In December 2010, we participated in the "Kodomo Mirai Tokyo Messe 2010" (Child Future Tokyo Trade fair 2010) event sponsored by the Tokyo Metropolitan Government. There we introduced "Mizuho Direct," which allows customers who are caring for children and find it difficult to go to a branch to use various banking services over the Internet.

Going forward, MHBK will continue to listen to the comments and requests of customers in creating bank environments that are friendly to customers with children.


Kids' corner


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