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Brand Concept

Our Name

This explains the origin of the name "Mizuho" and the intentions that the name embodies.

Brand Logo

This talks about the brand logo, which is a mark that symbolizes the "Mizuho brand."

Brand Slogan

This talks about Mizuho's brand slogan, "Channel to Discovery."

Brand Vision

This talks about Mizuho's brand vision, or what Mizuho hopes to become.

Brand Promise

This talks about the things Mizuho promises to do for its customers.

Brand Strength

This talks about Mizuho's strengths and its objectives, which are encapsulated in the words "enterprising, open, and leading-edge."

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